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FRI 2026 - Where Innovation Meets Leadership
Join thousands of fire and emergency service leaders at the premier annual event for the fire-rescue industry: Fire-Rescue International (FRI) 2026. Showcase your products, services, and solutions to the most influential decision-makers in the field.
🔥 Why Exhibit at FRI 2026?
- Reach a Powerful Audience: Chiefs, officers, and procurement leaders actively seeking new tools and partnerships.
- Showcase Your Innovations: Demonstrate your latest equipment, software, and services in a dynamic exhibit hall.
- Build Relationships That Matter: Network during dedicated exhibitor hours, receptions, and special events.
- Align with a Trusted Institution: Hosted by the International Association of Fire Chiefs (IAFC).
- Kansas City Advantage: Centrally located with vibrant culture and easy access nationwide.
Not ready to commit but want more information?
Complete our Inquiry Form and we will reach out to you!
What's New in 2026
- More focused exhibit hours + extended networking
- This year, we’ve streamlined the Exhibit Hall schedule to two high-impact days—giving exhibitors more concentrated exposure and attendees more time to explore without overlap. On Thursday, the hall stays open later, culminating in a lively Happy Hour where attendees and exhibitors can connect after sessions wrap up. It’s the perfect blend of efficiency and engagement.
- FRI 2026 is elevating the expo experience with dynamic new features designed to spark engagement, showcase innovation, and foster meaningful connections:
- Expo Hall Theater: Step into the heart of the action at the all-new FRI Theater, located right on the show floor. Featuring curated content from IAFC and leading sponsors, this space will host live panels, product spotlights, leadership talks, and interactive sessions—all designed to inspire and inform.
- Three Immersive Lounges: Recharge, connect, and collaborate in one of three themed lounges, each offering unique sponsored engagement opportunities. Whether you're networking with peers, exploring new solutions, or relaxing between sessions, these lounges are designed to keep the energy high and the conversations flowing.
- Live Demos by Kansas City Fire Department: Experience the power of innovation in action with live demonstrations hosted by the Kansas City Fire Department. From tactical simulations to equipment showcases, these sessions bring real-world fire service expertise directly to the expo floor.
Booth Packages & Pricing
Included with all booths: 3+ exhibitor badges, unlimited guest invitations, mobile app listing, booth insurance, standard setup
Tech Zone Booths: $25–27/SF, includes carpet, table, chairs, wastebasket (must be approved tech provider)
Expo & GEM Partner rates
💡 Rate Eligibility Disclaimer
Expo Partner and GEM Partner booth rates are available exclusively to exhibitors who select the corresponding sponsorship package:
- Expo Partner Rate: $2,500
- GEM Partner Rate: $7,500
Booth discounts will only be applied once the sponsorship agreement is confirmed.
| Booth Size |
General Exhibitor |
Expo Partner |
GEM Partner |
| 100–2,500 SF |
$20.00 / SF |
$18.00 / SF |
$17.25 / SF |
| 2,501+ SF |
$18.00 / SF |
$17.00 / SF |
$15.50 / SF |
| Tech Zone |
$25.00 / SF |
$25.00 / SF |
$25.00 / SF |
Exhibit Schedule
| Date |
Time |
Activity |
| Aug 9 (Sun) |
8 AM – 5 PM |
Apparatus/Vehicle Move-In |
| Aug 10–11 |
8 AM – 5 PM |
Exhibitor Move-In |
| Aug 12 (Wed) |
10 AM |
Booths must be set |
| Aug 12 |
12 PM – 6 PM |
Exhibit Hall Open (Happy Hour 4:30 - 6 PM) |
| Aug 13 (Thurs) |
10 AM – 6 PM |
Exhibit Hall Open (Snacks & Sips 4 - 6 PM) |
| Aug 13–14 |
6 PM – 12 PM |
Exhibitor Move-Out |
Reserve Your Booth
Use the link below to reserve your booth! If you don't have your booking code you can choose the "Continue" option at the bottom of the login page.Secure your spot early and be part of the fire service’s most influential event of the year.
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